FAQ • Email and Newsletter

Find answers to frequently asked questions about sending emails and newsletters with Artshell, managing recipients, unsubscriptions, and any delivery issues.


Why isn't my newsletter being sent to all my Contacts, even though I selected "All Contacts"?

If the number of recipients is lower than the total Contacts of Contacts your Contacts" section, it means that some of them are no longer eligible to receive communications. The most common reasons are related to the contact's status:

  • Unsubscribed – they have voluntarily chosen to no longer receive emails;
  • Inactive – they have not opened your communications for over 20 consecutive sends; therefore, they are automatically excluded to preserve your sender reputation.
  • Bounced – addresses that are no longer reachable, do not exist, or have mailboxes with reception issues.

To check how many contacts fall into these categories, refer to the article on searching contacts by status searching contacts by status. Other errors such as incorrect syntax or bounces generated by the newsletter itself are reported directly within the newsletter analytics.

Why does my newsletter remain in the "Sending" status?

For a brief period after sending, your newsletter status may appear as Sending in progress.

This is normal. However, if this status persists for too long, there are two most common causes:

  • Multiple newsletters were sent simultaneously from your account to a large number of recipients;

  • Many other accounts are sending large newsletters to a large number of recipients at the same time.

Both of these situations increase the overall send load and may temporarily slow down the process. It is important to remember that mailings are never blocked, only slowed down: the newsletter will still be delivered to all recipients.

If you notice that this status persists for too long, please follow these guidelines:

  • BE PATIENT: Wait for the process to run its course.
  • DO NOT DUPLICATE the newsletter while it is still being sent.
  • If you have already duplicated the newsletter, DO NOT SEND IT AGAIN: otherwise, the recipients will receive the same message twice.

We strongly recommend that you wait without taking any further action.
The current newsletter will be sent as soon as the send queue has been cleared.

Can I stop receiving a newsletter?

Unfortunately not, once you click Send, the communication immediately enters the delivery queue and there is no technical way to interrupt the process, even if the email has not yet been delivered to all recipients.
To reduce the risk of errors in the future, we recommend that you:

  • always send a test draft to yourself before the final send - you can do this using the test icon top right;
  • Schedule a send a few minutes in advance so you have time to do a final check.
A contact unsubscribed by mistake and wants to start receiving my newsletters again. What should I do?

Reactivation must be performed directly by the contact for privacy and regulatory compliance reasons. Neither you nor the Artshell team can manually register them.

To invite him to sign up again:

  1. Open the settings panel using the icon at the bottom right.
  2. Go to Newsletter subscription form.
  3. If you haven't activated it Enable the newsletter subscription module by flipping the switch
  4. Click the link in the " Link " field of the sign-up form to copy it, then send it to the contact who wants to subscribe to your newsletter again.
Can I remove the "Unsubscribe" link from emails?

No, it’s not possible, and for very good reasons:

  • It is legally required: many jurisdictions, including the European Union under the General Data Protection Regulation (GDPR), require that email marketing communications provide an easy way for recipients to withdraw their consent. In Italy, the Personal Data Protection Code also mandates that the option to unsubscribe must be guaranteed.
  • The lack of an unsubscribe option can result in heavy penalties.
  • This is a best practice: it builds trust with your contacts and reduces spam reports.

    For more information, you can read this article by Iubenda.
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