Introduction to Insights

Introduction

In an ever-evolving digital landscape, the ability to present and share content in an effective and engaging way is essential. Artshell addresses this need with Insights, a dynamic and responsive tool that transforms communication into a rich and personalized experience.

This article guides you through Insights: what they are, why they’re so useful for your communication strategy, and how you can use them to showcase your projects, Artworks artists to their fullest potential, making them accessible via a simple link.

How to access the Insights section

In the vertical menu on the left, click the @ symbol, then select " Insight " from the horizontal menu at the top.

What Are Insights?

Insights in Artshell are like versatile, customizable web pages—a true digital whiteboard at your complete disposal. They are the ideal tool for presenting a project, publishing an in-depth article, telling the story of a work of art or an exhibition, or creating an artist’s portfolio.

This digital space can be enhanced with a wide range of multimedia and interactive elements:

• Editable text and headings.
• Individual images and galleries (slideshows).
• Video.
• Artworks events already in your Artshell archive.

The layout, fonts, and colors are fully customizable to match your visual identity. This allows you to create engaging multimedia content that can be accessed via a single, simple link.

Why Insights Are Useful

Incorporating insights into your communication strategy offers concrete and practical benefits:

• Consistent and up-to-date content: Import Artworks events directly from your Artshell archive, eliminating the need to re-enter information and ensuring consistency.
• Custom navigation paths: Add links to other web pages, Export Links, or other Insights to create in-depth navigation paths and offer your audience a rich browsing experience.
• Save time: Duplicate an existing Insight or save it as a template. You’ll never have to rebuild a layout from scratch again.
• Global accessibility: Easily translate your content into English and French. Please note that translations must be entered manually in the appropriate sections.

How to Use Insights

Once your Insight is finalized, you’ll receive a shareable link. The possibilities for using this link are endless; here are a few concrete examples:

• Direct sharing: Send the link via WhatsApp or other messaging apps to quickly share your projects.
• Email marketing: Include it as a "call to action" in a newsletter or share it directly via email from Artshell to explore a topic in more depth.
• Web integration: Add it to your website to provide detailed insights without needing to involve a programmer.
• Social media: Use it as a "Link in Bio" on your social media profiles or as a landing page for your campaigns.
• Email signature: Include this in your signature to promote your latest projects or exhibitions.
• From digital to physical: Generate a QR code from the link to display it in your physical space—whether it’s a gallery, a trade show, or your studio—creating an interactive experience for visitors.

If you’re still not entirely sure what Insights are, don’t worry! Further down in this article, you’ll find a few examples on how to make the most of this feature.

Items in the Insight section

For optimal viewing, Insights are sorted chronologically, with the most recent content highlighted at the top of the list. The creation date, clearly visible for each Insight, makes it easy to navigate and find the information you need.

Examples of Insights

We know that it can sometimes be difficult to figure out how to make the most of such a flexible feature. Here are some examples of Insights you might create, depending on your business:

• Example 1 - Digital Exhibition Catalog
• Example 2 - Opera Storytelling
• Example 3 - Artist Spotlight

Conclusions

In short, Artshell Insights are a versatile tool for presenting and sharing content that requires further exploration.

Thanks to their flexible content layout, the ability to incorporate multimedia and translation features, and a variety of sharing options, Insights let you create effective, customized presentations tailored to any need. Whether you want to showcase a project to a client, share an article with your network, or present an artist’s portfolio, Insights offer the perfect solution to make the most of your content. Read the following articles to get the most out of your Insights:

• Create, edit, or delete an Insight
• Customize an Insight: How to Add Text, Artworks Media