Introduction to the Email and Newsletter Section
Introduction
The Email and Newsletter section lets you create, send, and track communications to your Contacts.
From here, you can manage your entire workflow: create emails and newsletters, select senders and recipients, customize content, and view delivery analytics.
This section is integrated with the Contacts section, so you can use email addresses, tags, and lists already in your address book to create targeted communications.
Email or newsletter?
In Artshell, emails and newsletters are created from the same section and use the same composition tools.
The difference mainly concerns the type of communication:
- Email: a message sent to one or more specific recipients.
- Newsletter: A message sent to a larger group of Contacts, a list, or a tag—for example, to share updates, events, or news.
From an operational standpoint, both are created and managed in the same way.
Go to the Email and Newsletter section
In the vertical menu on the left, clickthe @icon, then select Email from the horizontal menu at the top.
Elements of the Email and Newsletter section
The Email section is organized into four main views:
- All
- Drafts
- Upcoming
- Submit
These views allow you to quickly identify communications based on their status.
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The " Email " option in the upper-left corner shows the total number of emails created. |
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You can quickly search for a post using the search bar. The research is conducted on:
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Click the ➕ icon if you want to create a new email. For complete instructions, see the article: Create an email or newsletter. |
List of Announcements
Emails and newsletters are sorted by the date of the last update. Different information is displayed for each message depending on its status.
On the left, you'll find:
- the subject of the communication;
- A brief preview of the content.
On the right, however, different information is displayed:
- for a draft, the "Draft" status, along with the date and time of the last modification;
- for a communication sent, the date and time of transmission, and, if available, any indicators regarding the outcome of the communication, such as the icon which indicates errors in sending or receiving emails. To learn more about the status of your newsletters Read the article on Analysis.
Countries and Indicators
Messages can have different statuses and display certain icons that provide a quick overview of their status.
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✓ |
Single checkmark: Indicates the number of recipients to whom the message was sent. |
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✓✓ |
Double blue checkmark: Indicates the number of recipients who opened the message. |
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Draft |
An email in draft status displays the date and time it was last modified, along with the word " Draft " in orange. |
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Sending...: For a short time after sending, the status may appear as "Sending...". If the status remains unchanged for too long, we recommend refreshing the page. |
Tools Available While Editing
When you open a message, you'll see a toolbar with the main actions.
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Function |
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Click the X to close the email and exit. |
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Send: allows you to send the email to the recipients you've entered. |
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Send a test email: By selecting this icon, you can send a test email to one or more Contacts. If the contact isn't in Artshell, click the + to add them. Test emails aren't tracked in the analytics. |
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Save: Be sure to always save any changes you make to your email. Once saved, your email will appear in the Email section with the status " Draft." |
Fields of Communication
Every email consists of three main fields:
- A: the field where you enter the recipients of the message (individual email addresses, tags, lists, or a combination of these);
- From: the sender's email address;
- Subject: The subject of the communication.
For instructions on how to fill out these fields, see the article: Create an email or newsletter.
Why aren't the CC and CCN fields included?
Artshell is an email marketing platform, not an email client.
For this reason, the “CC” (carbon copy) or “BCC” (blind carbon copy) fields should not be used.
Unlike standard emails, communications sent by Artshell are delivered individually to each recipient, even when sent to multiple Contacts . This approach ensures:
- privacy protection, ensuring that email addresses are not visible to other recipients
- accurate tracking of opens, clicks, and unsubscribes for each individual contact
- improved deliverability, reducing the risk of emails being marked as spam
Using the “CC” field, which would make all recipients of the message visible, is therefore not consistent with these principles, particularly with regard to compliance with GDPR regulations and best practices in email marketing.
If you want to include multiple recipients, simply add them to the “To:” field: the system will automatically handle the delivery correctly and securely.
Conclusions
Artshell’s Email and Newsletter section is an indispensable tool for any digital marketing campaign. Thanks to its flexibility and ease of use, you can create effective and measurable email campaigns that help you achieve your goals. Read the following articles to start creating your first communications right away: