Introduction

This article guides you step-by-step through the creation of personalized emails and newsletters in Artshell. You will learn how to select recipients and senders, and how to insert text into your communication.

An important clarification to keep in mind within Artshell is the meaning of the word recipient.

Recipient: refers to each email address and not the contact tab. If a contact has two active email addresses, the software counts that as two recipients.

Before starting, check that you have all the requirements to write your communication without interruptions.

Requirements

Verify your sender email address. If you're unsure, click here to read how to check if your address is verified.
Set up at least one contact with a valid email address in the Contacts section (if you haven't already, click here to read how to add a Contact).
Enter the link to your Privacy & Policy in the Settings Panel () of your account.
Ensure your DNS settings are correctly configured.

Create a new email or newsletter

Step 1: Create a new blank sheet

Click the  icon in the top right corner to open a new blank document where you can begin composing your message.

Step 2: Enter the essential details

To see the details of each field click on the corresponding box to expand it:

To:

This is where you add recipients for your communication. Click Add a recipient to open a drop-down menu with selectable email addresses.

If you've already organized your contacts using Tags and Lists, the following options will appear:

All contacts: send to your entire address book.
Tag: choose one or more tags to send to.

Note: Tags operate using OR logic, not AND. This means if you choose two tags, contacts with either tag will receive the email. function in OR, not AND. To target contacts with both tags, create a List instead. Create and manage Lists for contacts.

Your lists: select from manually created lists.
Automatic lists: choose an automatic list.

Note: If the same email address appears in multiple selected Tags or Lists, the recipient will receive the communication only once.

You can also begin typing an email or name to quickly filter results.

If the address doesn’t yet exist in Artshell, click the + icon to create a new contact. It will be automatically saved in the Contacts section.

From:

Select a sender address from those configured in Email Settings in the Settings Panel (). If you want to add another sender address, click here to read the article on how to set up other email addresses.

Why can't my address be selected? this problem appears if the email is not verified. Check step 1 in the Requirements.

Subject:

Here you need to specify the subject of your communication. For guidance on how to structure it effectively and reduce the risk of your emails or newsletters being marked as spam, please refer to this article. Tips to keep your emails and newsletters from going to “Spam”.

Step 3: Start writing the text

Click Insert text here… or anywhere in the white document space to begin typing. You can also paste previously copied text from Word, PDF files, or web pages.

Note: Artshell always pastes text as plain text (no formatting). You can adjust formatting later using the Edit style option in the central toolbar.
Watch the short video below:

Step 4: Save

Click the  icon in the top right corner to save your draft.

Note: To continue editing and customize your email with images, artwork, events, and more, see the article: Customize and format your emails.

Delete an email or newsletter

Click the email you want to delete. Select the  icon in the top right corner, then click Delete email. Confirm deletion by clicking Delete again, otherwise, select Cancel.

Warning: Deleting an email or newsletter is irreversible, we suggest you take the utmost care before proceeding as there will be no way for you to recover the deleted communication.

Conclusions

With this article, you have acquired the necessary skills to create an email or newsletter. Remember that a well-structured communication is essential to achieve your marketing objectives. Read the following articles to explore how to optimize your campaigns and achieve the best results:

Customize and format your emails