Introduction

This article guides you step-by-step through the creation of personalized emails and newsletters within Artshell. Here you will find the required passages for selecting recipients, senders and inserting a text in your communication.

An important clarification to keep in mind within Artshell is the meaning of the word recipient.

Recipient: refers to each email address and not the contact sheet. If a contact has two active email addresses, the software considers that contact to have two recipients.

Before starting, check that you have all the requirements to write your communication without interruptions.

Requirements

Verify your sender email address. If you have any doubts, click here to read how to check if your address is verified.
Set up at least one contact with a valid email address in the Contacts section (if you haven't already, click here to read how to add a Contact).
Enter the link to your Privacy & Policy in the Settings Panel () of your account.
Ensure you have correctly configured the DNS settings for your account.
If you are setting up your first newsletter, we recommend also reading the article dedicated to Newsletters: manage your communications to multiple contacts effectively.

Create a new email or newsletter

Step 1: Create a new blank sheet

Click the  in the top right corner to open a new blank document where you can enter the details of your communication.

Step 2: Enter the essential details

To see the details of each term click on the corresponding box to expand it:

To:

This field is mandatory, even to save your email as a draft. Qui devi inserire i della tua comunicazione. Clicca Aggiungi un destinatario per vedere apparire il menù a tendina dal quale selezionare gli indirizzi email a cui inviare la tua comunicazione. Here, you must enter the recipients of your communication. Click Add a recipient to display the drop-down menu where you can select the email addresses to which you want to send your communication.

If you have already populated your Contacts section using Tags and Lists, you will see some options appear before the email addresses, namely:

All contacts: ti allows you to send your communication to all contacts in your address book.
Tag: allows you to select one or more tags as email recipients.

Note: Tags function in OR, not AND. This means that if you add two tags, the system sends the communication to contacts who have either the first or the second tag, and not to contacts who have both the first and the second tag. If you need to send an email to tags in AND mode, we suggest creating a List (click here to go to the article dedicated to lists).

Your lists: select a list you have created manually. Click here to read how to organise your contacts in a manual list.
Automatic lists: choose an automatic list. Click here to read how to organise your contacts in an automatic list.

Note: If the Tags or Lists added as recipients have the same email addresses, these contacts will receive your communication ONLY ONCE.

You can also start typing the email of the person or company you want to contact to immediately see the results that contain the searched word.

If the email address is not yet entered in Artshell, you can click the + to open the contact card and fill in the fields. This new contact is automatically saved in the Contacts section.

From:

This field is mandatory, even to save your email as a draft.
Here, you must enter from which sender address, among those set up in the Email Settings section of the Settings Panel (), you want to send your communication. If you want to add another sender address, click here to read the article on how to set up other email addresses.

Subject:

This field is mandatory, even to save your email as a draft.
Here, you must specify the subject of your communication.

Step 3: Start writing the text

To write the text of your communication, click Insert text here... or any point within the blank document and start typing your text. Alternatively, you can paste text previously copied from other files (e.g., Word or PDF) or web pages.

Note: Artshell always pastes previously copied text in plain text mode, so the pasted text always appears "neutral" (without specific fonts or colors). You can manage the paste option with or without formatting from the central editing menu by selecting Edit style. Watch the short video below:

Read this article to personalize the text of your communication or add other content such as images, artwork sheets, events, and more.

Delete an email or newsletter

Step 1: Select the communication you want to delete

Click the communication you want to delete, select the  icon in the top right corner, and then click Delete email. If you want to proceed with deleting the communication, click Delete again; otherwise, select Cancel.

Beware: Deleting an email or newsletter is irreversible, we suggest you take the utmost care before proceeding as there will be no way for you to recover the deleted communication.

Conclusions

With this article, you have acquired the necessary skills to create an email or newsletter. Remember that a well-structured communication is essential to achieve your marketing objectives. Read the following articles to explore how to optimize your campaigns and achieve the best results:

Personalizza e gestisci i testi e i contenuti
Newsletter: gestire al meglio le tue comunicazioni a più contatti