Introduction
In an ever-evolving digital landscape, the ability to present and share content effectively and engagingly is fundamental. Artshell addresses this need with Insights, a dynamic and responsive tool that transforms communication into a rich, personalised experience.
This article will guide you through discovering Insights: what they are, why they are so useful for your communication strategy, and how you can use them to best showcase your projects, artworks, and artists, making them accessible via a simple link.
How to access the Insights section
In the left-hand vertical menu, click the @ symbol, then select Insights from the top horizontal menu.
What Are Insights?
Insights in Artshell are like versatile, customisable web pages – essentially a digital canvas entirely at your disposal. They are the ideal tool for presenting a project, publishing an in-depth analysis, telling the story of an artwork or an exhibition, or creating an artist's dossier.
This digital space can be enriched with a wide range of multimedia and interactive elements:
- Formattable text and headings.
- Single images and galleries (slideshows).
- Videos.
- Artworks and events already present in your Artshell archive.
Layouts, fonts, and colours are fully customisable to align with your visual identity. This way, you can create engaging and rich multimedia content, accessible via a single, simple link.
Why are Insights useful?
Integrating Insights into your communication strategy offers tangible and practical advantages:
- Consistent and updated content: Import artworks and events directly from your Artshell archive, avoiding the need to re-upload information and ensuring consistency.
- Customised navigation paths: Insert links to other web pages, Export Links, or other Insights to create in-depth navigation paths and offer a rich browse experience to your audience.
- Time Saving: Duplicate an existing Insight or save it as a template. You'll never have to rebuild a layout from scratch again.
- Global Accessibility: Easily translate your content into Italian and French. Remember that translations must be entered manually in the appropriate sections.
How to use Insights
Once your Insight is finalised, you obtain a shareable link. The possibilities for using this link are endless; here are some concrete examples:
- Direct communications: Send the link via WhatsApp or other messaging apps to quickly share your projects.
- Email marketing: Include it as a "call-to-action" in a newsletter or share it directly via Email from Artshell to delve deeper into a topic.
- Web integration: Add it to your website to offer detailed insights without needing to involve a programmer.
- Social Media: Use it as a "Link in Bio" on your social profiles or as a landing page for your campaigns.
- Email Signature: Include it in your signature to promote your latest projects or exhibitions.
- From Digital to Physical: Generate a QR Code from the link to display in your physical space, in a gallery, at a fair, or in your studio, creating an interactive experience for visitors.
If you're still unsure about what Insights are, don't worry! Further down in this article, you'll find some Examples on how to make the most of this versatile feature.
Elements of the insights section
| The Insights heading in the top left displays the total number of Insights you have created. | |
| Using the magnifying glass icon, you can search for keywords within your Insights. | |
| With the roller icon, you can create and save templates to reuse for future Insights. Click here to read the article Create and manage templates. | |
| The icon allows you to create a new workspace for your Insight. |
For optimal viewing, Insights are organised chronologically, showing the most recent content at the top of the list. The creation date, clearly visible for each Insight, allows you to easily navigate and find the desired information.
Examples of Insights
We understand that it can sometimes be challenging to grasp how to best utilise such a flexible feature. Here are some examples of Insights you could create, depending on your type of activity:
Conclusions
In summary, Artshell's Insights are a versatile tool for presenting and sharing content that requires in-depth exploration. Thanks to the flexibility in content organisation, the ability to integrate multimedia and translation elements, and the various sharing options, Insights allow you to create effective and personalised presentations, adapting them to every need.
Whether you want to showcase a project to a client, share an article with your network, or present an artist portfolio, Insights offer the ideal solution to best highlight your content. Please read the following articles to get the most out of your Insights: